Tartan will no longer produce the C&C 101 and 115 models under the C&C brand, but will reintroduce and build these models under the Tartan brand as the Tartan 101 and Tartan 115.
Tartan Marine Company, LLC announced that as part of the strategy to increase growth of the Tartan Yachts line, they have licensed exclusive rights to build, develop, distribute and market all new models of the C&C Yachts brand to USWatercraft of Warren RI
“We are pleased to have such an outstanding boat builder as USWatercraft take over the future development of the iconic C&C Yachts brand,” said Steve Malbasa, owner of Tartan Marine Company, LLC. According to Malbasa the new focus on the Tartan Yachts brand will allow for future growth, new model development and the continued superior customer service that Tartan owners have come to count on.
Tartan Marine Company’s first steps towards this increased focus on the Tartan Yachts brand is to bring the very successful C&C 101 and C&C 115 under the Tartan Yachts brand name. “The introduction of the C&C 101 last year, and the subsequent win as Overall Boat of The Year in Cruising World Magazine, reflect the dedication to performance and craftsmanship that Tartan is known for,” said Malbasa. These two models will be transitioned into the Tartan Yachts line as the Tartan 101 and the Tartan 115 and Tartan Marine Company has every confidence that both models current success will only be enhanced by the Tartan Yachts name.
Tartan Marine Company is committed to implementing best in class processes to enable faster new product development and greater flexibility across its businesses and operations. In line with this, Tartan Marine Company will be introducing a new website later this month that will enhance the buyer and owner experience. “The new web presence was developed with our continued commitment to providing the best owner experience as the primary objective,” said Christine Corbissero, Director of Marketing & Customer Satisfaction. Corbissero said that the site offers new features including a dedicated MyTartan owner portal, opportunities to charter a Tartan Yacht and a more robust ecommerce offering.
Tartan Yachts will also be attending the Newport International Boat Show September 12th -15th featuring an assortment of Tartan Yachts. Visit the Tartan display at dock N-0 to see the new Tartan Fantail Weekender, the Tartan Fantail Daysailor and the Tartan 4000. As part of the dedication to enhancing the Tartan experience, test sails will be scheduled aboard the Tartan Fantail Daysailor for qualified candidates at the show. “The one thing every owner tells us is that nothing else sails like a Tartan. We felt the best way to share this knowledge with interested buyers would be to experience this first hand aboard a test sail at the show,” Corbissero said.