We love it when people let us decide how we want to see things!
Focused on pushing the boundaries of fan interactivity, event organizers of the 34th America’s Cup and YouTube have announced a global partnership to elevate sports content consumption.
Combining world-class content developed by the in-house America’s Cup Television (ACTV) technology teams with YouTube’s powerful media platform and livestreaming capabilities, the online partnership will deliver content into people’s homes like never before. America’s Cup racing will now offer online viewers the choice of different video and audio streams – instead of one just view – thanks to the YouTube multi-screen experience.
“The new America’s Cup is all about transforming the way people see the sport of sailing, and with YouTube, we can put the viewer in the driver’s seat of their experience,” said Stan Honey, Director of Technology, America’s Cup Event Authority. “With YouTube’s reach across vast, multi-generational audiences, we’re hugely excited about the potential of this partnership to reach broader audiences than ever before.”
With the player, viewers can choose from live footage onboard with a team, a graphical overview or an eagle’s eye view as part of the daily livestreaming from race events. In addition, viewers can select different audio tracks, either expert sailing or standard sports commentary. This feature will be available on both the America’s Cup YouTube channel and the America’s Cup website, and will compliment the live and highlights coverage offered by traditional broadcasters.
The bedrock of the experience is content more dynamic than the America’s Cup has seen before. Event organizers have made a significant investment in the production of next-generation broadcast images and production to put the viewer at the heart of the action, onboard with America’s Cup teams.
For the complete story, go to www.americascup.com.