Bavaria Yachtbau GmbH in Germany has appointed Bavaria Yachts USA as the sole U.S. importer, distributor and dealer for Bavaria yachts on the East Coast and across to the Great Lakes and Texas. In May 2011, this new company will launch the Bavaria Yachts brand in the U.S. with the all-new Cruiser models designed by Farr Yacht Design and BMW DesignworksUSA as well as the spacious Vision series. Founded by a new management team with a completely new business model, Bavaria Yachts USA will focus solely on the direct sales and after-sales support of Bavaria yachts. The company’s flagship office and a range of the newly designed Cruiser models are based in Annapolis, MD.
Bavaria Yachts USA’s innovative business model format effectively provides “factory direct” purchasing from Bavaria Yachtbau GmbH in Germany. For the customer, this new approach translates to better pricing, a better selection of yachts available for test sails and charter, yachts built to personalized specifications, expert product knowledge and a dedicated after-sales support and service program. The Cruiser 32, Cruiser 36, Cruiser 40 and Cruiser 45 will be available for charter and test sails from Bavaria Yachts USA in Annapolis from June 2011.
For the complete story, go to www.bavariayachts.com.